#2 – Write Short and Specific Titles
Writing proper titles is one of the most important ways to increase your website’s search engine rankings. First of all, keep in mind that all titles shouldn’t be longer than 70 characters, since most search engines won’t display the whole titles in their results otherwise. Also, you should write specific titles that describe what the page is about. Nobody likes clicking on a search engine result, just to find that the title has nothing to do with the page itself.